Effective Advertising is All About Piecing Together the
Marketing Fundamentals: People, Place, Product, and Price.
People. Effective advertising begins with knowing how your customer buys.
Increasingly, the majority of consumers do research online before making their purchases.
VPC Interactive takes advantage of this growing trend by developing Online Advertising Strategy tailored to your resources and needs. > More
Place. Over 90% of consumers begin research for their purchases by using
Google, Yahoo, MSN, AOL, and Ask.com. Our proprietary Search Engine Marketing and
Search Engine Optimization methods ensure that your customers can re-connect with
your ads and FIND your website when they are ready to buy.
Place
is also about Online Collaboration. For companies
who rely on channel sell-thru, interactive linking to their channel partners is
the key to winning the sales. InquiryCenter.com
is our 24/7 campaign response management program that tracks and forwards sales
leads to your selected distributors, dealers, resellers, retailers, and e-tailers.
Ancillary services include on-demand customer service and tech support responses
provided in the inquirer’s preferred language and media collateral formats. > More
Product. Customers will buy only when your offering is in alignment with
the object of their search. VPC Interactive provides content communication and Website
development , customized to the profiles and search behavior of your target customers.
Our proven “five-second, three-click” navigational design ensures that visitors
can FIND the information they need quickly and easily. > More
Price. Choosing between price and value is an age-old dilemma. The goal for
advertising is to convince a customer to buy based on value propositions, not
price. According to the Retail Industry Association, more than 38% of Americans
have purchased an offering as a direct result of watching a TV Infomercial or Commercial.
With nearly three decades of combined experience in marketing, media productions,
and Website development, VPC Interactive is uniquely qualified to produce your online
video and rich media to entice your Website visitors to buy from you. > More