Technology Solutions for Marketing Professionals by Marketing Professionals

Established in 1980, VPC Interactive has helped hundreds of companies harness the power of information and communication technologies for marketing applications. Our clientele ranges from small and mid-size entrepreneurial firms to international conglomerates such as Sanyo, Disney, Xerox, Allergan, and Ingram Micro.

We excel in marketing automation and process engineering using Website-centric technologies. VPC stands for Validate, Promote, Communicate - our proven process to developing an “Advertisement On-Demand” program.

Validate: The "Advertisement-On-Demand" development process begins with validating whether the visitors to your Website is matching your target customer profiles. We use a proprietary blend of data mining software and analytical formulas to determine what search engine keywords and phrases your customers will use based on their, demographics, psychographics and buying motivations.

Promote: Today’s consumers do not want to be sold to. They want marketing information on demand. Search Engine Marketing (SEM), Search Engine Optimization (SEO), and Permission e-Mails are the answer. VPC Interactive has developed a suite of Website-centric applications – PortalMiner™ to help automate this promotion process.

Communicate: Marketing is also about customer retention and account expansion. Advertisement may get customers to your site. To achieve repeat business and customer referral, you and your channel partners will have to know how to create positive customer experiences. VPC Interactive develops and manages infomediary communities on behalf of synergistic sponsors. These communities are social networking Websites designed to promote ongoing dialogs between sellers and buyers based on common interests.